Lingruo Zou’s Works

★Welcome to Lingruo’ s  Wonderland★

<Disappearing colours>

<Adventure of Elephant & Castle>

<The Wonderland of Jenny>
Bunny is a character I've imagined, and some of her unique features are based on me, such as her ear piercings.

The Climate Crisis is the greatest design challenge fasing us all and one we can tackle collectively by designing together. This project was completed in collaborative group with students from different design course and everyone is doing something for the Climate Crisis.

<Be yourself>
Rose appears within the mirror, symbolizing the uniqueness inherent in every individual.

Love, gender, race, and so on...

In the complex society, people always tell their friends about own secrets which buried deep in their heart bottom. However, when people show true self for some confidants, maybe the real self will become screwy immediately by rumoring. 

People so imprisoned by some uncontrollable factors, they always do something that they don’t want to do. Thus, dream is their onlysuccess, their one hope; people like a wind but free in the dream. 

<TO FU’ s daily life>
My dog To Fu is an Alaskan Malamute and he always does lots of funny and odd movements in anyplace any time. When I walk my dog in the garden, he always makes an odd movement on the grass; when I watch TV show with him at home, he usually does a series of interesting movements on the sofa. Thus, I take lots of photos to record his odd movements. 
I design a series of peripheral products of my dog’s movements like fonts. These fonts are based on my imagination and observation of his body language. 
Hi, I am Lingruo.

I graduated from the University of the Arts London, and I am a graphic designer. During my time in university, I firmly believe that I possess outstanding innovative and teamwork skills. Engaging in various collaborative projects, I’ve had the opportunity to meet students from diverse academic backgrounds, including textile design, interior design, and more. Consequently, my works often blend innovative techniques with various materials, revolving around themes inspired by nature and personal experiences.

Everyone is like a diary, and those experiences are sentences and illustrations within it. They are the best source of inspiration.

I have a unique design style and illustration skills. I tend to favor vibrant and colorful compositions, particularly adept at employing contrasting hues or high saturation. I firmly believe that judicious use of these colours can capture attention of people effectively. Naturally, I also adapt my designs according to different themes. I look forward to pushing the boundaries of my innovation and design skills in future endeavors, confident that I can bring fresh inspiration and perspectives to any team.